Best Social Community Winner: KickApps/Ovation TV
publication date: Sep 3, 2009
Ovation TV, the only multi-platform network devoted to art and contemporary culture, partnered with KickApps to power its new online community for viewers in 2008, with the goal of allowing people who love art to participate with the brand. Members have uploaded more than 80,000 works of art, a place where members can not only share their creative endeavors, but also form interest groups, join discussions, start blogs, vote on programming, chat live and upload images, video and audio. The KickApps-driven online community allowed OvationTV.com to fulfill an important part of the networks overall mission, facilitating deeper levels of audience engagement with the Ovation TV brand. As a result, in less than a year, Ovation TV’s online traffic shot up by 145 percent, page views jumped 311 percent, and the average time spent by users on the site quadrupled.
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