Best Social Direct Response Finalist: BrainStorm/Thomas Cook
publication date: Sep 3, 2009
The Thomas Cook Brand, SunQuest, wanted to establish presence on the social networks and had immediate requirement to create a new and engaging product catalogue (2009) that required ‘real people’ models for situational photo shoots at the Riu resorts to be promoted. Naturally they also wanted to see an increase in sales over a tough trading period. SunQuest got its models, AND 126% increase in bookings in a down economy.
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