TVGuide.com Engages Entertainment Audience with Facebook Connect, Finalist for DPAC Social Media Platform
publication date: Nov 16, 2009
So, when does an entertainment site become a "platform?" Facebook Connect's API certainly blurs the line here, as TVGuide turns browsing the "TV listings" into a communal act of fandom. Seamlessly integrated into your Facbook TV listings favorites, TVGuide.com can show you not just what's on, but what your friends are watching, and then let you watch it online. Let them be your guide on how a little social integration goes a long way toward re-engaging a brand, and changing the way you think about TV and the Web while they're at it.
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