Email
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DPAC 2010 Best Email Marketing Campaign Finalist: Datran / Oversee.Net
Nov 29, 2010
LowFares.com leverages StormPost to engage with its members based on home and destination airport codes and preferences, clicks on destination offers, and a variety of other variables. This customization allows LowFares.com to deeply personalize its members’ engagement with its brand based on the factors that motivate their travel decisions the most – price, location, family and individual tastes. For example, LowFares.com uses this information to provide members with local and preference-specific communications such as "City Guides," "Regional Car Rental Discounts" and "Family Packages" for those with children, as well as "Fun in the Sun" offers for members who like beach travel.
Marvel Uses EmailDataSource Twitter Tracker to Monitor Twitter Influence Results
Nov 19, 2009
Email expert Bill McCloskey developed a Twitter monitoring tool so marketers can see competitive Twitter offers and rate their campaign's share of influence. McCloskey says, "Since we have been monitoring Marvel (a little less than a month) over 67 million eyeballs have been potentially exposed to a Marvel offer and landing page. Quite astounding." We'd agree. Read on to discover how Marvel managed it.
Acxiom Helps HP Develop Personalized Product Email; DPAC Best Email Finalist
Nov 15, 2009
Acxiom worked with Hewlett Packard on a dynamically triggered email marketing campaign and user friendly interactive application. The application, called HP IPP, allowed HP's 'Technology at Work' newsletter subscribers to build, customize and preview their email newsletters while completing their online profiles. Subscribers can preview in real time what their email newsletters will look like, select the category of articles that interest them and customize their content while completing their online profile. The ability for customers to create and dynamically tailor their vendor messages resulted in an increase of an average of almost 50% in completed profiles.
MHz Design Communications Uses Email to Deliver Electrolux Value Shoppers, DPAC Email Finalist
Nov 15, 2009
In the major appliance marketplace competitive messages are typically delivered through print and broadcast media. Using email as a tool set Electrolux/Frigidaire apart from their competition in a way that was unique and appropriate as the customer was not accustomed to being spoken to through email in this category.
