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Kinetic Builds Customized Communications Engine for Mercer's Global HR Consultants; DPAC Finalist for Best Digital Publishing Content Platform and Publishing Platform Innovation Nov 16, 2009: Any marketer who has ever had to generate "one-sheeters" on the fly in a dynamic fulfillment environment can appreciate what Kinetic has done for Mercer, a global leader in human resources consulting. The Web-based "publishing platform" Kinetic created contained a rich database of customizeable "leave behinds" that was modular in nearly every respect: geography, language, client solution. They call it just-in-time "thought leadership," and it turned a nine-week print cycle into 15 minutes of personalized communication attention.

Zovue Offers up "Communal Shopping" Platform for Best Social Platform Finalist Nov 16, 2009: It was only a matter of time before Web-based collaborative tools returned the social element of "shopping" to buying stuff online. Zovue.com uses patent pending technology to provide a social networking platform with “communal shopping.” Users can navigate Zovue.com with up to three friends in “real time” and do online shopping. A perfect way to short-circuit the after-Christmas returns line. While only in beta, this site showed enough promise to make it to our DPAC finalist circle for Best Social Platform.

TVGuide.com Engages Entertainment Audience with Facebook Connect, Finalist for DPAC Social Media Platform Nov 16, 2009: So, when does an entertainment site become a "platform?" Facebook Connect's API certainly blurs the line here, as TVGuide turns browsing the "TV listings" into a communal act of fandom. Seamlessly integrated into your Facbook TV listings favorites, TVGuide.com can show you not just what's on, but what your friends are watching, and then let you watch it online. Let them be your guide on how a little social integration goes a long way toward re-engaging a brand, and changing the way you think about TV and the Web while they're at it.

Zinio Turns PopSci Genius Guide into Multimedia Emersion; Finalist for Best Digital Magazine, Best Magazine Platform Nov 16, 2009: The PopSci Genius Guide’s editorial, design and technology teams incorporated the 137 year-old Popular Science brand in this new medium with consultation from Zinio’s dynamic digital-design team to create a new way to experience Popular Science’s coverage of technology and the future. This interactive magazine contained true out-of–the-box creativity that resulted in a product that far surpassed digital-replica design and website-rich media design to create something truly new.

VIVmag Vies for Best Digital Mag and Best Platform in DPAC Awards Nov 16, 2009: Since its inaugural issue in summer 2006, VIVmag has been incorporating interactive elements such as engaging fitness stories with instructional videos and multi-layered shopping experiences. With its first animated cover, VIVmag reflected its commitment to providing a unique experience for every reader, and continues to innovate. Setting the standard for digital magazines, VIVmag is creating works of art with each issue, as well as paving the way for long-time print publishers to find new avenues for self-expression in an engaging, paginated digital format. VIVmag demonstrates that publishers can profit and grow, without jeopardizing the well-respected, traditional magazine layout.

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