Publishing Platforms
Headlines
MOBI 2010 Best Mobile Website Finalist: Us Magazine / Kargo
Aug 25, 2010
Kargo has also integrated an extensive advertising platform to serve rich media ad units that include expandable banner ads, scrolling banner ads, video interstitials, and custom integrations. In doing so, Kargo enabled this publisher to monetize their mobile inventory. Kargo has also negotiated carrier distribution for Us Magazine’s mobile content to further promote the sites reach. This has been extremely successful in creating active user adoption. With all of the major US carriers promoting access to this site, Us Magazine’s mobile traffic has been drastically increasing month over month to over 35mm page views.
SAMMY 2010 Best Social Platform Finalist / Media: KickApps
Aug 23, 2010
KickApps’ Community Platform serves as a centralized content management system for both content and social experiences, meaning that each widget built within the App Studio can carry social data – such as comments, ratings or tags with it. This means that both the content and the experience around that content can be replicated in any new environment. And more importantly, the data about those interactions all goes back to a single interface, allowing brands to take back the data about their customer relationships that has been co-opted by the social networks. The KickApps App Studio allows anyone – including non-programmers – to create rich social media applications that all pull from the same centralized data, making it easy to distribute a social experience across multiple platforms and extend your brand to all corners of the social web.
SAMMY 2010 Best Social Platform Finalist / Media: Microsoft Bing with FarmVille
Aug 23, 2010
Kinetic Builds Customized Communications Engine for Mercer's Global HR Consultants; DPAC Finalist for Best Digital Publishing Content Platform and Publishing Platform Innovation
Nov 16, 2009
Any marketer who has ever had to generate "one-sheeters" on the fly in a dynamic fulfillment environment can appreciate what Kinetic has done for Mercer, a global leader in human resources consulting. The Web-based "publishing platform" Kinetic created contained a rich database of customizeable "leave behinds" that was modular in nearly every respect: geography, language, client solution. They call it just-in-time "thought leadership," and it turned a nine-week print cycle into 15 minutes of personalized communication attention.
Zovue Offers up "Communal Shopping" Platform for Best Social Platform Finalist
Nov 16, 2009
It was only a matter of time before Web-based collaborative tools returned the social element of "shopping" to buying stuff online. Zovue.com uses patent pending technology to provide a social networking platform with “communal shopping.” Users can navigate Zovue.com with up to three friends in “real time” and do online shopping. A perfect way to short-circuit the after-Christmas returns line. While only in beta, this site showed enough promise to make it to our DPAC finalist circle for Best Social Platform.
TVGuide.com Engages Entertainment Audience with Facebook Connect, Finalist for DPAC Social Media Platform
Nov 16, 2009
So, when does an entertainment site become a "platform?" Facebook Connect's API certainly blurs the line here, as TVGuide turns browsing the "TV listings" into a communal act of fandom. Seamlessly integrated into your Facbook TV listings favorites, TVGuide.com can show you not just what's on, but what your friends are watching,
and then let you watch it online
. Let them be your guide on how a little social integration goes a long way toward re-engaging a brand, and changing the way you think about TV and the Web while they're at it.
Zinio Turns PopSci Genius Guide into Multimedia Emersion; Finalist for Best Digital Magazine, Best Magazine Platform
Nov 16, 2009
The PopSci Genius Guide’s editorial, design and technology teams incorporated the 137 year-old Popular Science brand in this new medium with consultation from Zinio’s dynamic digital-design team to create a new way to experience Popular Science’s coverage of technology and the future. This interactive magazine contained true out-of–the-box creativity that resulted in a product that far surpassed digital-replica design and website-rich media design to create something truly new.
VIVmag Vies for Best Digital Mag and Best Platform in DPAC Awards
Nov 16, 2009
Since its inaugural issue in summer 2006, VIVmag has been incorporating interactive elements such as engaging fitness stories with instructional videos and multi-layered shopping experiences. With its first animated cover, VIVmag reflected its commitment to providing a unique experience for every reader, and continues to innovate. Setting the standard for digital magazines, VIVmag is creating works of art with each issue, as well as paving the way for long-time print publishers to find new avenues for self-expression in an engaging, paginated digital format. VIVmag demonstrates that publishers can profit and grow, without jeopardizing the well-respected, traditional magazine layout.
