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AdMeld Vies For Best Ad Delivery Platform as DPAC Finalist Nov 16, 2009: In Q1 AdMeld launched FireMeld, the world's first ad operations browser extension. FireMeld protects publishers’ brands by providing their ad operations teams with instant and full transparency into every network ad, directly on their website. In the second half of the year, AdMeld continued its innovation by giving publishers even more ways to drive ad revenues, including the integration of Real Time Bidding, data infusion and more.

Datran Media's Aperture Delivers Right Ad at Right Time; DPAC Ad Delivery Platform Finalist Nov 16, 2009: Developed by Datran Media, Aperture’s platform combines household level data with online consumer behavior to accurately identify, reach and measure a marketer’s online audience. The Aperture platform offers advertisers and publishers deeper insights into their audiences. The differentiator originates from household level demographic data verified by multiple offline third-party sources. Aperture is the first and only online solution that combines three levels of data to serve the right display ads to precisely the right audience.

Eyeblaster's MediaMind Simplifies Campaign Placement and Analytics: DPAC Best Ad Platform Finalist Nov 16, 2009: Instead of loading ad campaigns to a multitude of sites, search engines and other media channels, marketers run campaigns across channels using MediaMind. This immediately yields consistent processes, streamlined data analytics, and smooth delivery of the campaign. In the process, users benefit from a revolutionized user interface that is intuitive and efficient. But perhaps most importantly, the use of MediaMind gives advertisers more focus and time spent on strategy and meaningful analytics.

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