Ad Platforms - DM2Pro: When You NEED to Know

Headlines

2011 Mobi Award Finalist: Best Mobile Platform Innovation: mobile messaging solutions Watchpoint Aug 28, 2011: Watchpoints is a highly configurable platform that can support a variety of campaigns and messages. It features a proprietary audio recognition technology – Audio-Thumbprinting – that validates what a viewer is watching on TV and then delivers, in real-time, relevant content and brand messages to their mobile device so they can interact with it on the 2nd screen. Watchpoints taps the pool of mobile users that will boom in next few years as the proliferation of smartphones and tablets create more opportunities for mobile ad spending.

DPAC 2010 Best Digital Direct Response Finalist: Initiative / Intuit TurboTax Nov 29, 2010: As we addressed the broad audience with messaging regarding TurboTax’s online capabilities, we ran rigorous multivariate concept tests through dynamic ad providers to strengthen the power of individual elements within our banners. Through regularly conducted analyses on concept performance by media type and audience segment, we quickly identified and tailored best performing concept and landing page combinations. In addition to this effort, we utilized proprietary targeting to help us engage users through remarketing. In order to maximize scale and cost efficiencies for remarketing, we targeted media inventory across networks and exchanges. We then used our ad serving technology platform to deliver tailored messaging to consumers who expressed interest in our product.

DPAC 2010 Best Community Site-B2B WINNER: ContextWeb Nov 28, 2010: The website is designed to eliminate the barriers that inhibit small- and mid-sized publishers from working with ad networks. PubVantage enables small publishers to research, rate, and review ad networks, and also see what their peers are saying about the networks. If a publisher so desires, they can also connect with a network via ContextWeb’s ad exchange.

DPAC 2010 Best Social Media Platform Innovation Finalist: Defined Logic Nov 28, 2010: Open Audience Manager (OAM) is a Social Optimization platform for Facebook’s Open Graph. OAM turns brands’ websites into the centerpiece of their Facebook strategy with three key features:
- OAM lets marketers capture Facebook Friends Likes as Facebook users traverse the brands’ websites.
- OAM organizes all these Friend data into a central management system for demographic analysis, viral growth trending across the site as well as at the individual web page (object) level.
- OAM lets marketers to re-market to Facebook Friends based on their unique Likes.

DPAC 2010 Best Social Media Platform Innovation WINNER: Buddy Media Nov 28, 2010: With its scalable and secure architecture and straight-forward administrative tools, the Buddy Media Platform revolutionizes the way brands connect with their current and future customers using the power of Facebook’s social connections. As the Facebook management system of choice for the world’s largest brands and agencies, including 7 of the top 10 largest global marketers, Buddy Media allows brands to efficiently establish, grow, monitor and measure their Facebook presence with custom, interactive social content.

DPAC 2010 Best Rich Media Technology Innovation Finalist: Greystripe Nov 28, 2010: Greystripe took on the challenge of creating a technology that allowed brands to easily create ads for the mobile platform (starting with rich media in-applications and now on the mobile web), enabling brands to stand out in the vast mobile advertising sphere. Greystripe’s proprietary Lightning Technology is the ONLY way to serve Flash to the iPhone, iPad and Android both in-application and on the mobile web.

DPAC 2010 Best Rich Media Technology Innovation Finalist: MediaMind / ThinkJam Nov 28, 2010: James Cameron’s Avatar set new standards for movie viewers worldwide, blurring fantasy and reality with the imaginative world of Pandora. It’s the same kind of movie experience that Avatar fans would not be disappointed to find online with an immersive trailer ad online. MediaMind, ThinkJam and 20th Century Fox exceeded the expectations by pushing the boundaries of rich media with the launch of the industry’s first HD immersive trailer.

DPAC 2010 Best Rich Media Technology Innovation WINNER: Medialets Nov 28, 2010: Our ad server delivers ads to apps in advance of a campaign so that when it’s time to display an ad it is already on device and users are not left waiting for rich ads to appear. This is called ‘asynchronous delivery’ and, unique to Medialets, this is a very significant advantage among rich media ad platforms in mobile and on the web. This style of serving allows us to display and measure an ad even when the device is not connected to the network, and allows for larger files and better, more engaging ad units.