Ad Platforms - DM2Pro: When You NEED to Know

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MOBI 2010 Best Mobile Rich Media Ad Network Finalist: Greystripe Aug 24, 2010: Greystripe’s Lightning Technology has enabled Greystripe to deliver Immersion ads (iAd-like ads), which are custom interactive ads that maximize user experience, engagement and utilize multiple click options, accelerometer, audio, and touch. Immersion ads are like a branded app within an ad and have produced high engagement rates and resulted in significant increases in brand awareness. For example, Buick recently promoted its LaCrosse model using Greystripe’s Immersion ads. The campaign incorporated an advergame – a Simon Says-like game, in which users repeat a sequence of flashing colors on each of the car's tires. The results were extremely impressive – consumers who tried the game within the ad spent an average of 2 minutes and 42 seconds on it, and brand awareness for the Buick LaCrosse increased by 12% among users exposed to the ads, according to ComScore.

MOBI 2010 Best Mobile Ad Network Finalist: Mojiva Aug 24, 2010: Mojiva owns and operates the fastest growing mobile advertising network, currently reaching more than 140 million global unique users monthly through mobile web and app display advertising (36 million in the US). Mojiva has grown faster than any other advertising network in just over 2 years of business, and currently helps advertisers reach their target mobile audiences in 200+ countries.

MOBI 2010 Best Mobile Ad Network Finalist: AdMob Aug 24, 2010: One of AdMob’s biggest breakthroughs has been its development of innovative ad formats functional across several platforms, including iPhone (and iPad), Android and WAP and its direct response campaigns. It launched ad formats to enable click-to Amazon, click-to call, click-to app download, click-to map and click to social network, including Facebook and twitter. As mobile is increasingly delivering on brand engagement objectives, AdMob has championed rich media ad formats including interactive video interstitial and scrolling “canvas” banners.

Hope Floats Entrepreneurs at AlwaysOn Summit Aug 23, 2010: There’s a true energy about entrepreneurs, especially those making their mark on society and culture through technological advances and innovative applications of same. In a room filled with so many positive ions – as was the case at July's AlwaysOn Stanford Summit – why does it always seem that you need a few negatively charged ones to keep Silicon Valley Earth-bound -- especially when there are so many more problems to solve?

SAMMY 2010 Best Social Platform Finalist / Marketing: Context Optional Aug 23, 2010: Context Optional's Social Marketing Suite brings together the company's enterprise-class social marketing modules — Applications, Moderation, Publishing and Analytics — into one complete solution that is available for purchase on a subscription basis. The Social Marketing Suite is the first offering to integrate creation, management, engagement and measurement into a single product.

SAMMY 2010 Best Social Platform Finalist / Marketing: RockYou Aug 23, 2010: RockYou's DOTD is the industry's first brand sponsored cost per engagement-based in game advertising solution, which guarantees performance across a variety of user activities, such as Facebook fan generation, completed video views, coupon downloads, Flash mini game plays, polls, quizzes and custom gifts. Deal of the Day further extends RockYou's leadership in social media brand advertising while increasing revenue opportunities for application developers on its network.

AdMeld Vies For Best Ad Delivery Platform as DPAC Finalist Nov 16, 2009: In Q1 AdMeld launched FireMeld, the world's first ad operations browser extension. FireMeld protects publishers’ brands by providing their ad operations teams with instant and full transparency into every network ad, directly on their website. In the second half of the year, AdMeld continued its innovation by giving publishers even more ways to drive ad revenues, including the integration of Real Time Bidding, data infusion and more.

Datran Media's Aperture Delivers Right Ad at Right Time; DPAC Ad Delivery Platform Finalist Nov 16, 2009: Developed by Datran Media, Aperture’s platform combines household level data with online consumer behavior to accurately identify, reach and measure a marketer’s online audience. The Aperture platform offers advertisers and publishers deeper insights into their audiences. The differentiator originates from household level demographic data verified by multiple offline third-party sources. Aperture is the first and only online solution that combines three levels of data to serve the right display ads to precisely the right audience.