DIGIDAY:PRESENTATIONS - DM2Pro: When You NEED to Know

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Digiday Agency Dec. 12 Annotated Agenda Dec 14, 2011: Digiday Agency: Retooling for the Future. Traditional media has been disrupted. Advertisers are faced with more options than ever to reach consumers. At the same time, the agency model has been turned on its head. Tried-and-true practices and business models are under fire. Agencies must help their clients rethink how they reach consumers while at the same time rethinking how they make money. In a world of pressure to deliver ROI under the spotlight, agencies are moving to evolve. How do agencies drive their own innovation to ensure success for themselves and their clients in today's data-driven digital media landscape? At Digiday Agency, we focused on the challenges and the opportunities in building great modern agencies.

Data Marketing Summit Annotated Agenda, Dec. 4-6, 2011 Dec 10, 2011: It is arguably the most important issue in digital media and marketing today and will be for years. The policies, practices, strategies and tactics a company implements for audience data will play a large part in short-term growth and long-term staying power for brands and media companies. Why? Because data management is multi-faceted. The digital media and marketing business has seen tremendous growth in companies that want to grow their customer base and size of audience, improve its composition and then target that audience by increasingly smaller subsets. The Data Marketing Summit was the first event to create an industry community out of this disparate group of companies and executives.

Digiday Video, Nov. 8, 2011: Mining for Gold in Online Video Nov 10, 2011: Like the panhandlers of the California Gold Rush, today's media buyers and consumers of online video are sifting through the vast amounts of common video content to find something worth watching or associating with a brand. With the low barrier to entry for so-called content creators and marketers weighing a build-vs-buy approach to online video, this is no small feat. The industry as a whole needs to make it easier to find those needles in the haystack before audiences start patching those cut-cords back together. The Digiday Video conference explores these issues as well as ways to make it easier for both audiences and advertisers to strike it rich in online video.

The Digital Publishing Summit | Oct. 23-26, 2011 | Montage Deer Valley, Park City, UT Oct 30, 2011: Power to The Publisher! For the past few years, the power in digital media has shifted from publishers to technology platforms and distribution channels. While the digital media pie has undoubtedly grown, content creators have continuously seen new technologies promising advertisers both increased efficiency and an ability to mine audiences. There's been some feeling that publishers have been outgunned technologically compared to the buy side. As a result, the analog-dollars-to-digital-pennies problem has persisted. At the Digital Publishing Summit, leading digital publishers gathered to discuss the current publishing environment and lay out their playbook to re-empower publishers and restore content, the once and future king, back on its throne.

Digiday Social, Sept. 22, 2011: Annotated Agenda with Full Powerpoints and Links to Video Sep 23, 2011: The Social Operating System: Social Media is no longer a standalone media discipline. It has moved beyond a department or a new media channel to become the underlying engine of media and a key way for marketers to connect with consumers. Digiday Social took a look at how this is affecting brand, publishers and agencies by speaking with a variety of industry leaders to understand their unique takes on how social media is changing their industry.

Digiday Mobile and Mobile Apps Annotated Agenda - Sept. 21, 2011 Sep 21, 2011: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Yet it has barely put a dent in the budgets spent on online, let alone on TV. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort? The Digiday Mobile and Mobile Apps conferences explore the potential and the pitfalls of mobile marketing and asks whether the third screen will take center stage or be relegated to mini-Web status and limited to mini-Web budgets. We've created this "annotated agenda" linking to all the video and powerpoints from the leading innovators in the space.

Data Management Summit Annotated Agenda, July 17-20, 2011 Jul 21, 2011: The leading minds in data management huddled in Utah to wrangle over what data matters in evaluating marketing efforts, what you can know about customers and potential customers from the social networks (and how to harness that for yourself), attribution, transparency, privacy pitfalls and more. This annotated agenda links to full powerpoints and video, and even the notes from our Merging Online and Offline Data and collateral from our insightful panels. The event will be reprised in December 2011, not to be missed.

DIGIDAY:LOCAL Annotated Agenda -- June 23, 2011 Jun 23, 2011: National advertisers are coming to the neighborhood. This break-out show highlights real data and examples of how consumers and advertisers are finding each other through local targeting. "Can local scale?" Watch the Video On Demand, comb through the research on our associated powerpoints, and let us know where you're coming from.