This Week in DM2PRO:

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digiday:MOBILE, SOCIAL Rocking 'ROI'

Doug Frisbie, National Social Media & Product Integration Manager, Toyota Motor Sales, leads our "viderati" at digiday:SOCIAL March 9, with his comments about how social media contributed to Toyota consumer damage control. But the whole video line-up will be loaded over the next couple of days. One of the major themes: how do you define "ROI" for something you HAVE to do?

 

digiday:MOBILE Takes LA on the Eve Of Oscars

More than 600 of Hollywood's mobile marketing and media digerati will decend on the Hilton Universal City for a star-studded digiday:MOBILE show Monday, March 8, in a town already buzzing with Oscar excitement. (Yes, the carpet in front of the Hilton IS red, but the flashbulbs of the paparazzi and the fans are a little bit to the Southeast.)

Our venue lies more in the shadow of NBC Universal, but the innovators at digiday:MOBILE are really the ones casting the bright light on the industry this week.

Among the more illuminating early presentations will be the Mobile State of the Industry Survey, which revealed that 94 percent of agency respondents will be increasing their mobile ad spend this year, compared with 2009. David Gwozdz, CEO of Mojiva, presents a top-tier cut of the survey of 985 agency reps, brand advertisers and publishers who responded to the research, done in collaboration with DM2PRO.com. (Read on... And, watch this space for updates from digiday:MOBILE and digiday:SOCIAL.)

AND, for members only (and those generous enough with their time to take our survey), here's the link to download the slides.

These are in rough draft, and will be replaced with the more current, edited version presented Monday, as well as a full white paper exploring the implications of what we learned by week's end, so check back! (And -- tell us what YOU think the data imply.)

 


Publisher's note: You can sample DM2PRO.com content this week for free, but joining is easy and offers you exclusive content from our digiday events year round, case studies from our MOBI, SAMMY and DPAC awards, How-TO info from the pros, and extensive State of the Industry studies to help marketers and media benchmark themselves against their peers. JOIN TODAY, and avoid interrupting access to what you NEED to KNOW.



Headlines

  digiday:REWIND
Mar 11, 2010
Links to recent digiday;EVENTS from MOBILE/SOCIAL LA to digiday:2009. An index to "Best of Digiday" with links to presentations and video.
  digiday:SOCIAL LA March 9: Annotated Agenda (in: digiday:PRESENTATIONS)
Mar 10, 2010
How do you measure ROI for social media campaigns when it's so clearly something you have to do? From the first conversation involving Toyota's baptism by fire into the medium to the last panel examining how Barbie got her "geek on," the star-studded cast of our first LA social show shared real-world experiences on how they've used social media to transform the behavior of the corporate enterprise, customer conversations, movie promotion, product development, brand differentiation and more. This version of the agenda has the actual powerpoints and movie presentations attached.
  DIGIDAY:MOBILE LA March 8 (in: digiday:PRESENTATIONS)
Mar 9, 2010
A power-backed day that started with a ChaCha, lunched Google's top mobile ad diva, and closed with a bang (and we mean that literally), is now entirely coded and loaded! Members can click to download all the day's hot powerpoints to peruse at their leisure.
  digiday:MOBILE Takes LA on Oscar Night (in: Mobile)
Mar 7, 2010
Mobile innovation marks both the program AND the show itself as DM2Media launches "EcoShow" for its sponsors and attendees. The QR- or SMS-code-triggered virtual show bag saves trees and puts all the show materials in one place for later browsing and follow-up. AND, both DM2PRO and digiday:DAILY go mobile too with the launch of their iPhone app Monday, March 8.
  Morgan Stanley on the Mobile Decade (in: Mobile)
Jan 8, 2010
It takes Morgan Stanley 424 pages to say what I did in 28: it's still early in the era of the mobile Web, but things are about to heat up. It's not exactly light reading, but the 92-page slide "highlight reel" is probably worth booking a conference room and just kicking the ideas around. Here's DM2PRO.com's take on where MS got it right or wrong in projecting mobile's advances in "the tens."
  Flood of New Entrants To Enter Mobile Apps in 2010 (in: State of the Industry Surveys)
Dec 22, 2009
A groundbreaking study on the current strategies and future plans of more than 600 major advertisers, agencies, publishers and application developers shows social app spending will flatten while mobile app investment soars. Members may download the more than 100 slides and a 27-page report summary.
  Digiday: APPS LA Opens Pandora's Box on How Apps are About to Be Everywhere (in: Marketing)
Dec 18, 2009
KickApps' Michael Chin kicked off the show in LA, which unveiled new research about the adoption of apps by the advertising and publishing industry (including how long it may take for Android to catch iPhone), and extensive case studies from the likes of James Cameron's Avatar, Toyota's Prius, Oakley, Pizza Hut and the NBA. Members have access to full video, powerpoints -- everything we can bring you without the priviledge of being there in person.
  Can Feds Really Regulate Privacy When They Can't Define it? (in: Marketing)
Dec 17, 2009
The FTC's Privacy Workshop did what all good government examinations do -- spawn new industry programs and solutions to the perceived "problem." But does the government really understand what privacy is? What are consumers trying to protect, and how can publishers and marekters acquiesce to their wishes and still use their behavior to target them with advertising they might actually want?
 
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