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digiday:APPS "Conference in a Box"


Price: $179.11 (Ex Sales tax: $179.00)
Available

Couldn't make it to our Aug. 12 digiday:APPs show in NYC? No problem! We've compiled not just professionally shot digital video of all the sessions and keynotes, but behind-the-scenes video tutorials from our presenters, powerpoints, case studies, analysis -- even the top Tweets!

And, as a bonus, you'll have the full, un-cut footage of Jason Calacanis, CEO of Mahalo as he takes Apple to task for its "closed" iPhone OS!

You'll have detailed survey results from marketers and publishers; rich ethnographic studies; detailed case studies from leading brands  -- EVERYTHING you need to know from the marketers and publishers of the MOST POPULAR APPS ONLINE, so that the next time your publisher or client says, "Make me an APP and STEP ON IT!" you'll know exactly what to do.

Right at your fingertips, you'll hear the creators behind the #1 Facebook App, #1 Mobile App, #1 Women’s Social App, AND #1 Branded App all share the strategies and secrets for their success

Not only that, but you can also:

·       Replay the sessions as often as you wish – for yourself, AND your co-workers who may be afraid to admit what they don’t know about the interactive landscape that’s changing everything.

·       Peruse the powerpoints, case studies and our proprietary State of the Industry Survey, at your leisure – and use them all as roadmaps for your own viral content and campaigns.

·       Take notes in a way that allows you mouse to the online campaigns and examples in real-time so you can begin to understand the elements that make these modular, self-contained Websites so compelling for users.

You’ll also benefit from our behind-the-scenes analysis, the best of the conference Tweets, and in-depth interviews. In advance of the show, we had an all-access pass to visit some of the shops of our show’s luminaries and guided them through hands-on tutorials designed to help you understand how to design and distribute true, engaging, digital media for your target audience.

HEAR industry visionary Jason McCabe Calacanis’ keynote: The 10 Best Apps That Haven't Been Built Yet (and his heartfelt diatribe on Apple's strangle-hold on the iPhone OS.)

LEARN:

  • What Apps are Best for Your Brand
  • Distribution and Discovery of a Better Branded App
  • How to Create a Succession of Sustainable Apps
  • From case studies in multiple categories: Facebook apps, widgets, cross-platform apps, desktop apps, and more.

WATCH Top App Experts:

  • Jason Richman, Director, Digital Product Strategy, NBC Universal
  • Aimee Higgins, VP, Sales Strategy & Planning, Pandora
  • Chris Cunningham, Founder, Appssavvy
  • Benjamin Mosse, Director, AP Mobile, The Associated Press
  • Steve Siegel, Mobile Solution Specialist, Microsoft Advertising
  • Mohan Renganathan, VP, Group Digital Director, MediaVest
    Jennifer Byrne, Business Development, Verizon
  • Ephraim Luft, CEO, Founder, Circle of Moms
  • Michael Lazerow, CEO, Buddy Media
  • Mitch Paletz Head of Premium Publisher Partnerships, Nokia Interactive
  • Kevin Nakao, VP of Mobile and Monetization, WhitePages

Nakao's nuts-and-bolts presentation alone is worth the price, as he details exactly how he built his White Pages apps for maximum rate of return. Add to that Teague Lenahan's Gravitytank infinitely deep presentation on the ethnographics of apps users and you have a GOLDMINE of data about how to shape your own apps strategy.

You'll know what the future holds for Advertising on apps. Unwrap, unwind, and find out, all for a fraction of the cost of being there!

More than 300 have people paid nearly $500 to belly up to the Apps knowledge bar. Non-members can have it all for just $179, while DM2PRO members receive a 15% discount! (Order two or more for your other offices or even your clients and get the second one for half price!)


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