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Benchmarking the Digital Decade


Price: $980.50 (Ex Sales tax: $925.00)
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This compendium of DIGIDAY's State of the Industry Studies tracks adoption of and expectations for the most disruptive trends in digital media and marketing. Mobile, apps, video, online ad ops, data aggregation, audience buying and targeting are all shaping the future of digital media and marketing. We've asked the right people the right questions so you can KNOW how quickly these trends will impact your bottom line.

Master the milestones that are driving the digital decade forward with a comprehensive look at how mobile, aps, video, online ad operations, data aggregation, audience buying and targeting are shaping the future of digital media and marketing.


Benchmarking the Digital Decade represents more than 100 pages of insights from thousands of leading industry practitioners – top agencies, brands and publishers, who reveal their strategies and metrics for success.

* At what rate are media buyers moving to mobile media, and what budgets will fund this migration?

* What's the most popular form of audience targeting, and what premium are buyers willing to pay for it?

* Which campaigns are best suited for digital video, and how will their success be measured?


Not only will we answer these and scores of other questions you must have about the trends shaping today's digital media marketplace, but we'll give you access to download all our raw materials! Each chapter offers links to the full survey decks, replete with data you can use to build a solid foundation for your own strategic plans and benchmarks!

 

Think of it as a “applied” course in digital media and marketing without the pain of trial and error. We've already compiled the data you can use to benchmark your success against your peers in digital media and marketing.

All emerging media and methods are disruptive. But now you don't have to guess -- you can KNOW how to calculate their effect on your digital media or marketing business so you can respond with the right resources and deliver the results your clients expect.

In short, we asked all the right people the right questions about digital market trends so you can ride the next wave instead of getting washed out.


Ask yourself -- what's it worth to be RIGHT?


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