This Week in DM2PRO:digiday:MOBILE, SOCIAL Rocking 'ROI' Doug Frisbie, National Social Media & Product Integration Manager, Toyota Motor Sales, leads our "viderati" at digiday:SOCIAL March 9, with his comments about how social media contributed to Toyota consumer damage control. But the whole video line-up will be loaded over the next couple of days. One of the major themes: how do you define "ROI" for something you HAVE to do?
digiday:MOBILE Takes LA on the Eve Of OscarsMore than 600 of Hollywood's mobile marketing and media
digerati will decend on the Hilton Universal City for a star-studded
digiday:MOBILE show Monday, March 8, in a town already buzzing with Oscar
excitement. (Yes, the carpet in front of the Hilton IS red, but the
flashbulbs of the paparazzi and the fans are a little bit to the
Southeast.) AND, for members only (and those generous enough with their time to take our survey), here's the link to download the slides. These are in rough draft, and will be replaced with the more current, edited version presented Monday, as well as a full white paper exploring the implications of what we learned by week's end, so check back! (And -- tell us what YOU think the data imply.)
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