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OnMedia: What's the Future of Media from Today's Top Private Co's?


DM2PRO spent last week ferreting out the true innovators from the 100+ that converged on the Mandarin Oriental in NYC last week. We'll be featuring videos from the most interesting presenters, most incendiary panels and insights/take-aways we think will make a difference in your day job.

Mark Cuban, Joe Zawadski (CEO of MediaMath), Paul Palmieri (CEO Millennial Media), and more. But if you want to see the video you have to join the most proficient professionals in digital today. C'mon -- be a pro! (Click the "join" button above -- it's just $20/month. The interview in the upper right-hand corner will give you just a taste of what you need to know...)


SO, WHAT IS PRO? Ever wish there was a place that kept track of the good stuff? That actually helped you do your job? We'd like to be that place. Besides all the video and powerpoints from our digiday conferences, we offer tutorials, case studies and video from the best in the business. If you have something to share DM us @DM2PRO. Join us.

Headlines

  Morgan Stanley on the Mobile Decade (in: Mobile)
Jan 8, 2010
It takes Morgan Stanley 424 pages to say what I did in 28: it's still early in the era of the mobile Web, but things are about to heat up. It's not exactly light reading, but the 92-page slide "highlight reel" is probably worth booking a conference room and just kicking the ideas around. Here's DM2PRO.com's take on where MS got it right or wrong in projecting mobile's advances in "the tens."
  Flood of New Entrants To Enter Mobile Apps in 2010 (in: State of the Industry Surveys)
Dec 22, 2009
A groundbreaking study on the current strategies and future plans of more than 600 major advertisers, agencies, publishers and application developers shows social app spending will flatten while mobile app investment soars. Members may download the more than 100 slides and a 27-page report summary.
  Digiday: APPS LA Opens Pandora's Box on How Apps are About to Be Everywhere (in: Marketing)
Dec 18, 2009
KickApps' Michael Chin kicked off the show in LA, which unveiled new research about the adoption of apps by the advertising and publishing industry (including how long it may take for Android to catch iPhone), and extensive case studies from the likes of James Cameron's Avatar, Toyota's Prius, Oakley, Pizza Hut and the NBA. Members have access to full video, powerpoints -- everything we can bring you without the priviledge of being there in person.
  Can Feds Really Regulate Privacy When They Can't Define it? (in: Marketing)
Dec 17, 2009
The FTC's Privacy Workshop did what all good government examinations do -- spawn new industry programs and solutions to the perceived "problem." But does the government really understand what privacy is? What are consumers trying to protect, and how can publishers and marekters acquiesce to their wishes and still use their behavior to target them with advertising they might actually want?
  Digiday:TARGET, December 2009: Links to Video and Presentation Downloads (in: Conference Coverage)
Dec 14, 2009
digiday:TARGET looks at a world where advertisers and agencies aren't satisfied with data intermediaries -- they want to control access to their target audiences. Of course, so do publishers. But, where's the innovation coming from? How tolerant will consumers -- and the FTC -- be of efforts to collect an increasingly robust set of data about consumers for purposes of marketing to them? The leaders in the field offer their best practices and predictions.
  Digiday:APPS LA: Links to Video and Presentation Downloads (in: Conference Coverage)
Dec 14, 2009
Couldn't make it to LA for our blockbuster look at how APPS are changing marketing and media as we know it? Click here for an index to all the video and powerpoints from the leaders in the industry including Oakley, Avatar, Toyota, Pizza Hut, and the NBA. We'll have everything up shortly, so stay tuned...
  DPAC Awards: American Express OPEN Scores Best of Show in 2009 Gala (in: Case Studies)
Dec 14, 2009
American Express OPEN is officially a publisher and social networking leader; eIBD turns Investor's Business Daily into a digital "magazine" platform, and Tiger Woods is untarnished in the world of email marketing excellence. In short, if you aren't following the new faces and innovators as heralded by the DPAC Awards, you're missing the best in rapidly morphing media and marketing.

American Express OPEN took a best of show in DM2Events' Eyeblaster-sponsored gala at the W Hotel on Union Square Dec. 8, besting tenured finalist BusinessWeek in the "Best Branded Social Media Community," category for its OPEN Forum, and taking top honors in "Best Branded Website," and "Best Digital Branding Campaign," a three-peat that left the Amex team speachless, but thankful to agencies Crispin Porter + Bogusky, Federated Media, Ogilvy + Mather and Digitas.
  All the Best of 2009: DPAC 4 Award Finalists (in: Case Studies)
Dec 14, 2009
Here, with links to all the awards briefs, results and reasons that wowed our judgets this year, are all the DPAC Awards Finalists. You can click here to see the winners release.
 
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